Category Archives: miscellaneous

Google Auto Complete.. who wins?

Once upon a time there was an experiment in Google called Google Suggest (This link redirects to Google Auto Complete which is now default feature of Google searches across the globe).

I liked the concept since it brought promise of proactively helping the user to chose the right content.

However, you should expect more from a devil’s advocate like me.

Exploring Google Keywords (again a labs feature that is now part of Google Adwords product), I realized it is not only user’s comfort that suggested Google to suggest the search terms.

If you start typing “used cars”, Intelligent Google floods you with suggestions like “used cars in delhi”, “used cards in noida”, “used cars in chennai”.

WTF!!! I meant to search for “used cars or new car”. No problems anyways, since Google thinks I am not part of majority that would eventually type the terms suggested by it.

However, if you go to Google keywords, and search for keyword suggestions for “used cars” with India geography, you would find that the same terms appear as keyword suggestion that were thrown in Google search.

And no surprises: these keywords are the ones which come under “high competition” segment.

High competition segment keywords are costliest keywords to buy on Google Adwords.

If Google does not provide suggestion to users in Google search, there would be far more keywords, all of them combined fetching far less revenue to Google than the “high competition” keyword thrusted upon us.

Looking at this, why shouldn’t we assume that Google is trying to find ways of increasing prices of certain keywords, bringing more money the Biggest advertising agency on the globe?

Food for thought?

Symbian takes thousands down

.. or is it Android?

Nokia announced the biggest job cut in its history sending shock-waves to Finland’s economy.

Windows platform as an alternate of Symbian looks weird choice, but then it was a war between Google and Microsoft, and MS seems to have won the battle for now.

That being said, Nokia might have to include Android phones in its kitty in future. Today no company can ignore Android if it does not have a strong alternative in place.

The Indian Express

Once upon a time, were Lee-hesh known to exhibit unparalleled game of doubles tennis that was unconquerable by the contemporaries. In their era, they were a force to reckon with, they were a fear for the opponents. Now they have teamed up after a long time of 9 years, and after some warm up tourneys, they produced great result in Melbourne.

Continue reading The Indian Express

About me

I am a Software development professional. When not at work, I alike to read books and online technical articles, blogs etc.

I like technical challenges. They keep me engrossed and busy.

I am Certified Scrum Master and active in Agile and Scrum Communities. I often attend various conferences and am an active blogger on subjects like Agile, Scrum, current technological and Internet affairs etc.


AWS cloud computing conference

The Amazon Web Services‘ Cloud Computing Conference was held at Hyatt Regency, New Delhi on 19th October. I was impressed by the organizing agencies’ skills because they personally tracked each and every registrant throughout registration process, and ensured a great attendance for the event. Continue reading AWS cloud computing conference

make your choice – sustainable development or fat increments

Having received my salary review letter, I am again amazed at ever increasing salaries, profits, sales, inflation and of course ever decreasing (so-to-say) cost and wastage.

A few recent examples: one, two, three and four.

Is it possible to increase the profits and sales year-on-year, forever? Is there no end to this madness?

Every time some organization is busy presenting its “stronger than ever margins” or “stretched cost savings” or “robust sales growth” to us, I find it difficult resisting myself from asking the above question.

The rate at which we are wasting our resources, human race will not take much time reaching a dead-end where there is no possibility of further addition to the pace of development and to the nature’s exploitation.

Nice to see that Indian Government is doing many things in area of sustainable development. I just hope these much needed steps are a result of a call from within, not from west.