Category Archives: web

Google Auto Complete.. who wins?

Once upon a time there was an experiment in Google called Google Suggest (This link redirects to Google Auto Complete which is now default feature of Google searches across the globe).

I liked the concept since it brought promise of proactively helping the user to chose the right content.

However, you should expect more from a devil’s advocate like me.

Exploring Google Keywords (again a labs feature that is now part of Google Adwords product), I realized it is not only user’s comfort that suggested Google to suggest the search terms.

If you start typing “used cars”, Intelligent Google floods you with suggestions like “used cars in delhi”, “used cards in noida”, “used cars in chennai”.

WTF!!! I meant to search for “used cars or new car”. No problems anyways, since Google thinks I am not part of majority that would eventually type the terms suggested by it.

However, if you go to Google keywords, and search for keyword suggestions for “used cars” with India geography, you would find that the same terms appear as keyword suggestion that were thrown in Google search.

And no surprises: these keywords are the ones which come under “high competition” segment.

High competition segment keywords are costliest keywords to buy on Google Adwords.

If Google does not provide suggestion to users in Google search, there would be far more keywords, all of them combined fetching far less revenue to Google than the “high competition” keyword thrusted upon us.

Looking at this, why shouldn’t we assume that Google is trying to find ways of increasing prices of certain keywords, bringing more money the Biggest advertising agency on the globe?

Food for thought?

AWS cloud computing conference

The Amazon Web Services‘ Cloud Computing Conference was held at Hyatt Regency, New Delhi on 19th October. I was impressed by the organizing agencies’ skills because they personally tracked each and every registrant throughout registration process, and ensured a great attendance for the event. Continue reading AWS cloud computing conference

WebP: who gains?

Google announced open sourcing its so called revolutionary image format on their chrome blog.

The image format looks promising, as it claims to cut down the image size by 40% on average. Google have tested this image format on more than 1 million images before quoting this improvement figure. So, we have reasons to believe them regarding the potential this format offers.

WebP has a long way to go, though. Today, almost all devices support JPEG, the most widely accepted lossy and efficient image format. WebP/GPEG or any other format, even if promising, would take years to get even a small percentage of the adoption compared to JPEG. Google would have to work with many major software and electronic equipment vendors to achieve this feat.

The question remains: Do we really think Google is promoting this format because it deeply believes in open source movement? In my view, WebP provides more than that to Google. With ever increasing size of world wide web, Google has been experimenting with many algorithms to index the web faster and faster. Map Reduce and Percolator are the recent examples.

The problem of indexing rapidly growing internet can further be simplified if the websites use less bandwidth consuming file format, and use technologies that help in minimizing the content size (e.g. inflate/gzip compression of web pages, optimizing image size using loss-less compression, browser cache, minifying html/css/js etc). Google started thinking in this direction when they launched Page Speed tool. Caffeine was a step further in this direction. Now Google ranks websites considering their load speed too.

google monopoly
Google monopoly

Sadly enough, Google today has become dictator of the internet. Regular revelations of their indexing algorithm ingredients (Matt Cutts’ job profile :)) have made this matter even worse. More people now understand the important factors to get a good ranking on Google, compared to a few years earlier. When a dictator decides to self-promote, nobody has any option but to listen and follow.

WebP is another tool for Google in this chain. We have to see who benefits from this format: Google or us?

twitter ke side effects

Shashi Tharoor is known as a high profile diplomat, having an international image. But the Indian political ecosystem has proved it again: does not matter who you are, you need to have the art of permutation, articulation, negotiation, and a false display of innocence in order to stay in groove and to prosper (Did you say Lalu?).

It now turns out he is not a match for the Indian politics. His irritating (read twitting and lately, romancing) habits have added more salt to the injury.

An unexpected and unanticipated neighbor has surprisingly thrusted his very own dish at his table, when Lalit Modi disclosed Sunanda episode through twitter.

Is twitter finally going to take its toll on the poor minister? Only time will tell, but odds are high.

y! still independent??

While Jerry Yang paid a heavy price for his stubborn attitude resulting in failed negotiations with Microsoft, Carol Bartz is going over the top, trying to send message that Yahoo means business, when she was more than instrumental in shutting down services like Geocities, Briefcase, Go etc.

Balmer is happy making Yahoo realize they missed the bus. But can’t this bus take another U-Turn and come back? Seems inevitable.